Funky Fruit Kombucha

branding design, content creating, package design

After brewing kombucha for over a decade, I wanted to dream up what my own kombucha brand might look like, to which Funky Fruit was born. Funky Fruit is naturally brewed from fresh, seasonal ingredients with a tart finish. To bring their cheerful spirit to life, I opted for a fun (and funky!) hand-lettered identity to showcase the company’s playful personality. To keep things feeling as fresh as Funky Fruit taste, I opted for a playful can design that reinforces their core belief that life is better when you’re willing to have a little fun and experiment.